This category recognises new consumer product launches within the sector.

This category recognises campaigns that drive effective customer conversions and/or actions across the B2B marketing sector

This category recognises campaigns that drive effective customer conversions and/or actions across the finance and insurance sector.

This category recognises campaigns that drive effective customer conversions and/or actions across the wellness, healthcare and beauty sector

This category recognises campaigns that drive effective customer conversions and/or actions across the fashion sector.

This category recognises campaigns that drive effective customer conversions and/or actions across the food, drink and alcoholic beverages sector.

This category recognises campaigns that drive effective customer conversions and/or actions across the hospitality and travel sector.

This category recognises campaigns that drive effective customer conversions and/or actions across the automotive sector.

This category recognises campaigns that drive effective customer conversions and/or actions across the charity sector.

This category recognises campaigns that drive effective customer conversions and/or actions across the retail sector.

This category recognises campaigns that drive effective customer conversions and/or actions via a direct to consumer channel (as opposed to via a third party retailer).

This category recognises a campaign that has met a brand or client’s marketing objectives by delivering a successful retail, e-commerce or mobile commerce strategy.

Judges will be looking for entries that explain clearly the strategy’s objectives, audience and sales targets, and quantify the value of the commerce strategy to the business or client, along with any other results and effectiveness measures of success.

This category recognises a campaign that has met a brand or client’s marketing objectives by delivering a successful social commerce strategy.

Judges will be looking for entries that explain clearly the strategy’s objectives, audience and sales targets, and quantify the value of the commerce strategy to the business or client, along with any other results and effectiveness measures of success.

This category recognises a campaign that has met a brand or client’s marketing objectives by delivering a successful growth marketing strategy.

Judges will be looking for entries that clearly explain the strategy’s objectives, audience acquisition, engagement and retention targets, and quantify the value of the growth marketing strategy to the business or client, along with any other results and effectiveness measures of success.

This category celebrates the value and growing power of influencer marketing in performance marketing.

Judges will look for entries that have shown true audience insight in their influencer marketing campaign strategy, and a clear alignment between influencers and channels chosen for overall brand identity to deliver actionable results for clients or brands. Entries should include overall campaign goals, cost per conversion targets and results, including enquiries, new customer acquisition as leads or direct transitions.

This category recognises a campaign that has met a brand or client’s objectives by delivering a marketing strategy across multiple channels.

Judges will be looking for entries with evidence of campaign activity across a minimum of three channels and explain the strategy’s objectives, audience and targets. Entries should also quantify the value of the integrated marketing strategy to the business and how the channels worked together, along with any other results and effectiveness measures of success.

This category recognises a campaign that has met a brand or client’s marketing objectives by delivering a successful high-quality leads strategy.

Judges will be looking for entries that clearly explain the objectives, target audience, budget allocation, ROI, platform utilised, content or offer, and quantify the value of leads to the business or client, along with any other results and effectiveness measures of success.

This category recognises a campaign that has met a brand or client’s marketing objective by out-of-the-box thinking.

Judges will be looking for entries that explain why the strategy was chosen, why it is creative or innovative, its objectives and the impact it had on the overall performance.

This category recognises a campaign that has met a client or brand’s marketing objectives by delivering an email, mobile or mobile app marketing strategy that has convincingly hit measurements and/or app optimisation targets.

Judges will be looking for entries that clearly explain the objectives, audience engagement or download targets, along with any other effectiveness results. B2C, D2C and B2B campaigns all qualify for this category.

This category recognises a campaign that has met a brand or client’s marketing objectives by delivering a successful bidding strategy.

Judges will be looking for entries that explain the strategy’s objectives, ROI, budget allocation, platform utilised, target audience, and quantify the value of the campaign to the business or client with results and effectiveness measures of success.

This category recognises a campaign that has met a brand or client’s marketing objectives by delivering a successful paid social media strategy.

Judges will be looking for entries that clearly explain the strategy’s objectives, ROI, platform utilised, target audience, budget allocation and quantify the value of the social strategy to the business or client, along with any other results and effectiveness measures of success.

This category recognises a campaign that successfully delivers new audiences, leads, revenue or brand awareness.

Judges will be looking for entries that clearly explain the objectives, target audience, channels, partners and platforms chosen. In your entry, please quantify the partnership or affiliate marketing strategy to the business or client along with any other results and effectiveness measures of success.

This category recognises a campaign that raised awareness or positive sentiment towards a cause or issue, and / or helped shift culture, change behaviour or drive actions.

Judges will be looking for entries that have identified a specific audience need and created a piece of work that improves social, environmental and economic outcomes through the use of performance marketing techniques and / or technology.

This category celebrates SEO best practice.

Judges will look for entries that demonstrate an effective and creative SEO strategy and implementation for long or short term goals. Entries must clearly describe the SEO objectives, approach, tactics and results for the company or client.

This category recognises a team, initiative or technology platform that helped enhance transparency, accountability or sustainability in the performance marketing industry.

Judges will be looking for entries that clearly demonstrate how the initiative had a measurable impact on helping the company, client or marketing supply chain meet higher ethical or environmental standards. Entries are welcome from brands, agencies or tech providers.

This category will focus on a team in a business or agency deploying successful approaches to taking a performance marketing discipline in-house (as opposed to working with an agency).

Teams will be judged on specific campaign performances or a body of work. Entries should demonstrate conversions achieved or customer actions delivered which have had a measurable impact on their brand’s businesses.

This year, shortlisted agencies will be invited to present their entry to a group of judges on 11th September. This will be via Zoom.

This category will focus on a team in a business or agency deploying fresh approaches to targeting relevant audiences, customer conversion and retention.

Teams will be judged on specific campaign performances or a body of work. Entries should demonstrate conversions achieved or customer actions delivered which have had a measurable impact on their brand or customers’ businesses. Entries are welcome from brands, agencies or tech providers

This award will celebrate the talented individuals that are leading the charge and creating great performance marketing campaigns, using smart technology and techniques, that delight and engage customers and drive effective conversions for measurable business growth.

Entries are welcome from brands, agencies and tech partners.

This award celebrates the very best performance marketing agency who has evidence of financial success, client retention and acquisition, collective creativity and a deep understanding of marketing technologies, business and talent base and who has produced outstanding results for their clients.

Entries must be accompanied by evidence of client ROI and testimonials. Teams will be commended for their dedication to diversity within their agency and/or wider industry. The initial entry can be up to two sides of A4.

This year, shortlisted agencies will be invited to present their entry to a group of judges on 11th September. This will be via Zoom.

This award celebrates the very best independent performance marketing agency who has evidence of financial success, client retention and acquisition, collective creativity and a deep understanding of marketing technologies, business and talent base and who has produced outstanding results for their clients.

Entries must be accompanied by evidence of client ROI and testimonials. Teams will be commended for their dedication to diversity within their agency and/or wider industry. The initial entry can be up to two sides of A4.

This year, shortlisted agencies will be invited to present their entry to a group of judges on 11th September. This will be via Zoom.

This award celebrates the very best performance marketing agency with a presence across more than two countries who has evidence of financial success across these markets, client retention and acquisition, collective creativity and a deep understanding of marketing technologies, business and talent base and who has produced outstanding results for their clients.

Entries must be accompanied by evidence of client ROI and testimonials. Teams will be commended for their dedication to diversity within their agency and/or wider industry. The initial entry can be up to two sides of A4.

This award celebrates work that has helped scale an organisation across markets anywhere in the world. Must have seen growth across two or more territories.

This award will reward any work that involves performance marketing outside of the UK, including PPC, SEM, affiliate, e-commerce, paid social and app marketing.

This award will celebrate the talented individuals that are leading the charge and creating great performance marketing campaigns, using smart technology and techniques, that delight and engage customers and drive effective conversions for measurable business growth.

Entries are welcome from brands, agencies and tech partners.